Why industry software is worthwhile for print shops & advertising technology

ERP stands for Enterprise Resource Planning. This refers to the systematic and holistic planning of resources, such as personnel or materials, in a company. The goal is optimised value creation. ERP software is the planning tool that makes this possible. The aim is to save costs, increase margins and strengthen competitiveness.

In large format printing (LFP) and in professional signmaking, the use of industry-specific ERP software is coming more into focus. We explain why:

1. Elaborate print production holds great savings potential

Pre-calculation, machine utilisation, material usage, finishing, assembly if necessary. The list of work steps and cost centres for the production of print products is long and complex. This is a clear indication of great savings potential on the cost side. Even with standard products, a lot of money can be saved with a modular calculation. With individual print jobs, a detailed calculation improves press utilisation and helps prioritise projects and optimise the use of materials.

2. Calculate and produce like the big players in large format printing and advertising technology.

Those who rely on established ERP industry software automatically learn how successful large format printers and advertising technicians work. This is because industry-standard processes and methods are pre-integrated in the ERP industry system and have been tried and tested in practice. In contrast, companies that rely on standard tools or spreadsheet software for print calculations are not competitive in the long run. These tools do not provide a professional job overview and they do not guarantee that all necessary parameters are taken into account. 3.

3. Multiple entries cost time and money. Too many errors cost customers.

CRM, project management, production planning, invoicing, logistics, etc. The creation of a print product involves many work steps. Uniting and connecting all processes in one ERP software creates many advantages: Multiple entries of customer data or documents are no longer necessary. Print jobs do not get lost and are properly stapled. The quality of the products is high and consistent. The error rate and manual effort are reduced. In addition, all employees have the same level of information and the same data situation.

4. Proactively shape new customer requirements and further develop your own business.

Digitisation is particularly challenging for large format printing and professional signage. End customers are looking for solution providers with a comprehensive service package. The projects are more complex and demanding. That is why internal planning and control within the company is much more intensive. And external coordination processes with suppliers are far more complex. Often the customer requires a direct connection to his IT systems (e.g. B2B portals). This is why flexible and interface-capable ERP software is not only relevant to competition, but existential for the future survival of the company.

Modern large format printers and professional sign makers rely on seamless value creation through the integration of tools and continuous workflows. Industry-specific ERP software is the optimal tool for this.

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